3 good reasons to know more about marketing

Most of the companies these days are using marketing to increase their profits. If you have a company and the marketing isn't good enough, you HAVE to improve it and make it your priority. It is one of the most important parts of a company. A company is based on 4 important part witch are marketing, finance, production and human resources. Marketing is everywhere. Customers need to know what it is because they are buying things almost every day and they unconsciously choose products because of marketing.

First good reason: Commercials and the impact for companies

Commercials are one of the most important and popular category of marketing. Wes Nichols says in an article that 4% of commercial budget generate 25% of sales for his company. All you have to do in commercials is to develop your idea and tell people how your product or service can make people life easier. However, in 2015, it is very expensive to promote your company on TV, internet, newspapers, etc. for a determined time, but even after your commercial expected time, people will continue talking about your product. That's why your commercial has to be perfect. Online marketing is very common in 2015. At this moment, there is 8 new people that come onto internet per second. 79% of online shoppers spend at least 50% of their shopping time researching products. So, if you are able to use marketing on internet it's obviously good for your company. 

 

Second good reason: The creativity

Marketing is about creativity. The first rule of marketing is to create a need and invent a product or a service to fill in your need. Marketing is not only about commercials, it is also about creating something and make it so useful that everybody will eventually need to buy it. The best example that comes in my mind is the microwave. In our generation, everybody is stressed out to be in time and not being late, everybody has to eat and most of the people have so many things to do and don't have time to cook so why don't we create something that heats your meal in 2 minutes? They did right because I personally know nobody who doesn't have a microwave. That's why if you have creativity, studying marketing can make you make money easily.

Third good reasons: Marketing is everywhere

For customers, where ever you go, what ever you see, marketing is there. When you go to the grocery store every product is placed on shelf for a certain reason because of marketing. Every product have a different packing and design because of marketing. Commercials are everywhere in our generation; on your cellphones, on TV, on radio, on the computer, etc. They have an impact on you. If someone's hungry and wants to eat at the restaurant, they'll go where they've seen the most in commercials, they'll go to McDonald's, Wendy's, Burger King, Subway, etc. At the restaurant, the table that you eat on and the chair that you are sit on as been chosen for a marketing reason. Example, McDonald's made their chairs very uncomfortable to encourage customers to move quickly and have more customers.

Conclusion

Marketing actually runs the business world and it gets bigger every year with the evolution of the internet and the social networks. It's advantageous to study a bit this important subject even if that's not your main field of study.


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